Assignment com 008 Essay Example | Topics and Well Written Essays - 250 words

Assignment com 008 - Essay Example Euphemistic language is commonly used to manipulate others. In involves using a smoother, less objectionable manner of presenting something, rather than a blunt or frank way of saying it. For instance, death can be referred to in a more polite manner such as departure from life or passing away. Euphemism can be used to make the rough edges of life smoother and make what is actually unbearable to be more bearable. Another aim of using euphemism is to make individuals sound more learned and to enhance their self-worthiness. On the other hand, if used to create misconceptions, euphemism can be a risky technique, for both the user and the recipient. For example, euphemism may lead to problem denial, which may hinder an individual from getting a solution. Other people may find it difficult to realize an issue, thus may go unresolved. The most dreadful of all euphemism is that used politically, since all positives and negatives are made either appropriate or inappropriate, depending on the issue at

Case study analysis Example | Topics and Well Written Essays - 5000 words

Analysis - Case Study Example Proper communication channels in an organization aids in the processes of solving problems and communicating the processes of problem solving to all the concern parties in a timely manner (Villines, 2011). In the current business environment, large volume of information is communicated using advanced technological tools to enhance performance and profitability of the organization. Communication creates organizational excellence which stems from the dedication of the people who are effectively communicated to the deliver their best to the organization they work for (Heath, 2006). British petroleum is one of the largest energy players in the global market based on market capitalization and scales of operations. It is headquartered in London, the United Kingdom and has operational presence in several countries across the world and is thus considered as the fifth largest energy multinational in the world. It repackages the refined oils and distributes to different parts of the world as e ither gas, petrochemical and other forms of gas used to drive industries and machines across the world. In the United States, BP America is the largest subsidiary of BP with operations in the United States and southern American continent (Hearit, 2006). On the 20th April 2010, one of the worst disasters hit BP America that culminated into one major organization struggle in an effort to reduce the damage and restore the image of the company. The company’s oil fields in the Gulf of Mexico caused mass spillage into the sea resulting into major environmental destruction, loss of life and interruption of naval activities in the area. During this crisis, the organization adopted a communication approach that enabled its stakeholders and the society at large to respond whenever a situation arose (Coombs, 2007). In this paper, the communication strategies used by BP America will be evaluated in line with organizational communication theories and perspectives. The case study will seek to answer vital questions on the communication approach and response approaches that the company adopted during this time and how these strategies enabled the company to rise to its feet after the disaster. While analyzing BP communication strategies, this case study will a number of organizational communication principles that were applied. It will provide basis for the communication approach the company adopted during this conflict and crisis and how it enabled it to restore normalcy. The management and leadership of BP America will also be paced into perspective as the paper will seek to highlight the communication response that the management adopted during this point in time. Strategic communication approaches used by BP America The BP oil spill occurred at a time when the world communication approach had revolved into a major issue in organizations as it holds the key to any organizational success. Strategic organizational communication is defined as the ability for an organi zation to ineptly analyze the facts involved in a situation while selecting the best approach to deliver it to the eager public. This communication approach seeks to achieve specific targets and is directed at specific people with the belief that the people will buy that idea the organization is selling (Hearit, 2006). In making